Why native AI girlfriend apps keep disappearing
A pattern that's become routine since 2023: a native AI girlfriend app launches on the App Store or Play Store, grows for a few months, gets reviewed by Apple or Google under the stricter content policies, and either gets delisted or forced to strip the product down to a sanitized shell that no longer matches what users signed up for.
The reason is structural. App stores classify companion products containing any suggestive content as adult, and the content rating thresholds Apple and Google apply are much lower than most users would guess. Even products that stay carefully SFW get caught up in periodic review sweeps.
Meanwhile, browser-native products aren't subject to app-store policy because they aren't in app stores. The product lives at a URL. Any browser on any device can load it. From the user's side this means a browser-native AI girlfriend is simply more durable than a native-app one. The product you signed up for stays the product you have.
What "browser-native" actually means on Sloane
Sloane is a web app. Open sloane.world in Safari, Chrome, Firefox, Edge, or any mobile browser. The site loads. You pick a persona, you chat. Everything the product does — chat, memory, photo generation, voice notes, video, custom persona builder — runs in the browser against the server. There is no desktop installer, no App Store listing, no "download the app for the full experience" nag.
On desktop: the full product works in whatever browser you prefer. No install step.
On mobile: the browser experience is the primary mobile experience. Add-to-Home-Screen (iOS Safari) or Install App (Android Chrome) gives you an icon on your home screen that launches Sloane in full-screen mode without the browser chrome. Functionally identical to a native app from the user's perspective, with none of the App Store approval friction behind it. Push notifications work on the home-screen install on both iOS and Android.
The technical word for this is PWA — progressive web app. From the user's side the key thing is: it feels like an app when you want it to, and it's not actually subject to any app store.
What you don't have to deal with
App Store approval delays. Updates to native apps have to pass Apple or Google review, which can take days to weeks. Web updates ship immediately.
Install permission dialogs. iOS asks "allow this app to send notifications?" Android asks about contacts and storage. Browser-native products don't trigger any of these.
Update prompts. Native apps nag you to update whenever the developer ships a new version. The browser just serves the newest version on every load.
Device-specific installs. With a native app, your phone has the app, your laptop doesn't. With browser-native, you log into the same account from any device and the same conversation appears.
Storage pressure. AI companion apps can be large — downloaded models, cached media, local databases. Browser-native products use cloud storage, so your phone stays uncluttered.
The complete feature list in the browser
Nothing is reserved for a native app that doesn't exist. The full product runs in the browser.
Chat. Unlimited on Plus and Premium, 50 messages per day on Free. Multi-week memory on every tier.
Photos. On-demand photo requests (Plus and Premium) with per-persona LoRA so the woman in the photo is the same woman you're talking to. Free tier gets photos on the persona's natural cadence.
Video. 5-second clips at 25 credits or 8-second clips at 40 credits. Image-to-video from an existing photo so the character in motion is the same character you've been chatting with.
Voice. ElevenLabs TTS voice notes. Each persona has her own voice.
Skills. Date, Vacation, and Roleplay on Plus. Collaborative narrative frames where the persona drives the structure.
Custom persona builder. Premium-only. Build a persona from scratch with a per-persona LoRA trained on your selections.
Memory with relationship-state tracking. The persona remembers facts you've told her, the shape of your relationship, and references them appropriately across sessions. Every tier.
The right way to install (if you want to)
On iOS Safari: open sloane.world, tap the share button at the bottom of the browser, scroll down in the share sheet, tap "Add to Home Screen." Sloane's icon appears on your home screen. Tap it and the site opens full-screen with no browser chrome.
On Android Chrome: open the site, tap the three-dot menu in the top right, tap "Install app" or "Add to Home Screen." Same result.
On desktop: no install step is useful — the browser already is the app. If you want a dedicated window, Chrome has an "install" option in the three-dot menu that creates a standalone window.
Push notifications on the installed PWA work the same as native app notifications — when the persona sends you a message while the app is closed, you get a notification you can tap to jump back in.
